Icebreaker Concept Book for Japan – 2015



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Portland Tribune – August 21st, 2014

Portland transportation officials unveiled last week their plans for traffic and bike changes on North Williams Avenue. Two lanes of vehicle traffic will become one in what has become the city’s primary north/south biking corridor, and the bike lane will expand to more than twice its current width.
The incredibly complicated plan involves dozens of other modifications, including moving the bike lane from the right side of Williams to the left and adding traffic signals and turning lanes for cars.

Abraham Sutfin is taking a wait-and-see approach. Sutfin opened his Abraham Fixes Bikes shop at ground zero of the North Williams biking scene, at the corner of Williams and Fremont Street, four years ago. His business has grown steadily each year and he hasn’t even needed to advertise. About 4,000 bike riders pass by his shop every day on Williams — up from 3,000 when he started.

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Bike Portland – July 12, 2012

At N. Fremont, Abraham Sutfin, owner of Abraham Fixes Bikes, stood next to the bike lane out in traffic in order to greet each rider face-to-face. He passed out patch kits and discount coupons to his shop. “That’s for riding your bike,” Abraham said as he gave out his freebies, “Thanks for supporting our businesses!”

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The Oregonian – Nov 27, 2010

The Craftsman

Working in vest and tie, Abraham Sutfin looks like a 19th-century tradesman as he fixes bicycles in his 6-month-old shop. Sutfin’s business model, too, is of another era, costing less than $500 to launch in a storeroom behind a minimarket on North Williams Avenue. What brought the 27-year-old Pittsburgh native to Portland two years ago? “The Pacific Northwest is what I’m after,” he says. “It’s one of the only places left that has old-growth forests. I love the ocean; I love snowcapped mountains.”

I came (to Portland) with that black box of tools and worked out of my garage. I have a customer who knew the owner of the market. This space was empty; she told him about me. (The response) has been pretty amazing. I work on $100 Fred Meyer bikes, and I’ve had $4,000 road bikes. I don’t have a huge inventory, and I don’t have fancy bling, shall we say. I like the feel. I think it’s less intimidating to come into a place like this.

Personal goals are for me to raise enough money to pay for my master’s degree. For the shop, it’s still to be determined. It’s really successful. I didn’t mean to be so successful. I don’t mean to sound proud, but it really is. I have something to do all the time, and so, it’s hard to walk away from something I’ve put so much work into.

There’s definitely a niche for what I do in the city, and there could be lots more of these. We could call them micro-economies. We’re operating on very, very small scales, and we’re making it work.

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Portland Tribune

Business is so good for Abraham Sutfin that he’s about to take a week-long summer vacation. Not bad for the owner of a one-man bicycle repair shop — Abraham Fixes Bikes — that opened in May on North Williams Avenue.

But it’s no surprise, given Sutfin’s location at the stoplight corner of North Williams and Fremont Street, where the bike traffic is as constant as he could hope.

“Every time the light turns red, there’s five or 10 bikes ready to go through,” Sutfin says.

A number of those bikers are deciding to stop when they need a repair. Sutfin says he used to repair bikes out of his home, but his business has increased five- or six-fold since he moved to North Williams.

“It’s more than I can handle,” Sutfin says.

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Bike Portland – May 18, 2010

Yesterday was the first day of business for Abraham Fixes Bikes (3508 N. Williams), a new repair shop that has opened on the corner of Fremont and Williams in North Portland (shop faces Fremont but is attached to a building with a Williams Avenue address).

Shop owner Abraham Sutfin, 27, had worked out of his nearby garage space for the last few years and when he heard about a space opening up in clear sight of one of Portland’s busiest bike streets, he jumped at the opportunity.

“Williams is the reason I took this space,” he told me during a visit to his shop yesterday, “It’s on the right side [same as the bike lane], and Fremont [a few feet from his shop door] is a major east-west connection. It could be one of the best locations in the city.”

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Norah – Farmer’s Market Chronicle – Japanese publication

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Abraham Fixes Bikes

Abraham Fixes Bikes